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NEWS

UNDER THE WEATHER® RECEIVES 2017 INDUSTRY RECOGNITION AWARD

2017-12-05-11-26-25-small.pngSouth Burlington, VT, U.S.A., December 4, 2017 - Under the Weather® Founder and President, Kyla Sternlieb, announced today that Under the Weather® was honored by receiving a 2017 Industry Recognition Award from Pet Business magazine for its line of freeze-dried bland diets.

Pet Business magazine announced the winners of the 16th annual Industry Recognition Awards in its December 2017 publication. Each year Pet Business selects just a handful of innovative products driving the growth in the pet specialty channel. While other retail and online outlets carve into the lucrative pet care market, it’s increasingly important for the neighborhood pet retailer to offer innovative products to set them apart while delivering added value to their discerning customers.

2017-09-03-6blanddiets-03-small.pngUnder the Weather® freeze-dried bland diets offer busy pet parents a convenient, healthy solution to cooking up a “bland diet” during times of digestive upset, such as vomiting or diarrhea. Vets often recommend feeding a bland diet until healthy digestion is restored. Until now, that meant shopping for ingredients and going home to cook. Under the Weather® freeze-dried bland diets eliminate the headaches by providing a quick and easy solution. No more cooking, just add boiling water!

Under the Weather® bland diet products now include 6 flavors: Chicken & Rice; Chicken, Rice & Pumpkin; Bison & Oatmeal; Salmon & Rice; Turkey, Rice & Sweet Potato and Hamburger, Rice & Sweet Potato. All ingredients are raised or grown in the U.S.A. The premium meats include cage-free white meat chicken and turkey, grass-fed bison and beef for the hamburger, and wild-caught salmon—all raised without antibiotics or hormones and processed in a USDA human-grade facility. Manufactured in Vermont, these formulas contain no meat by-products, gluten, artificial flavors, dyes or chemicals. Shelf stable for up to two years.

Sternlieb said, “We’re very honored to be recognized by Pet Business for our line of freeze-dried bland diets. We are committed to the success of the pet retailers and their busy pet parent clientele. The reception to the bland diets has been off the charts. Even the pickiest of dogs that have tried this product love the taste!”

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UNDER THE WEATHER® ANNOUNCES NEW HEMP-BASED SOFT CHEWS

South Burlington, VT, U.S.A., June 30, 2017 - Under the Weather® Founder and President, Kyla Sternlieb, announced today that Under the Weather® will reveal a new line of hemp-based soft chew supplements at SuperZoo 2017, July 25-27, in Las Vegas, NV.

The introduction includes five new supplements containing a proprietary hemp blend giving dogs all the benefits of this animal-friendly, natural plant without giving them the feeling of being high. The products are intended for dogs of all ages and are THC free.
hemp-2017-08-26-allbags-pressrelease.pngThe new line consists of five functional soft chews:
• Hemp Calming supports normal emotional balance during periods of high anxiety
• Hemp Immunity supports the immune system and cellular health
• Hemp Joint supports hip and joint mobility, as well as inflammatory response
• Hemp Neuro supports brain health and cognitive function
• Hemp Ultra promotes overall health and well-being

Manufactured in Vermont, these products contain no corn or artificial colors or flavors, and the hemp is grown without herbicides or pesticides.

Sternlieb said, “We’re excited to be leaders in this new wave of products that unleash the power of hemp. Our new hemp supplements apply the medical benefits of the cannabis plant without the negative high-inducing function of THC. We believe the demand for hemp-based products will continue to grow as consumers learn more about the health benefits of hemp.”

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UNDER THE WEATHER® ANNOUNCES NEW CALMING & PROBIOTIC SOFT CHEWS

calming-2017-07-07-bag-front.pngSouth Burlington, VT, U.S.A., June 30, 2017 - Under the Weather® Founder and President, Kyla Sternlieb, announced today that Under the Weather® will reveal two new nutritional supplements at SuperZoo 2017, July 25-27, in Las Vegas, NV. The new Calming and Probiotic soft chews will join their Ready Balance product, a fast-acting probiotic gel introduced earlier this year.

Calming soft chews support normal emotional balance in dogs during times of stress, such as car travel or thunderstorms. Ginger has been added to help settle the stomach. Chamomile and L-Theanine help promote relaxation and sleep. L-Tryptophan, an essential amino acid, is converted to serotonin once absorbed. The 4.23 ounce pouch contains 60 chews, 2g in size.

probiotic-2017-07-07-bag-front.pngProbiotic soft chews support normal appetite, digestion and gut health during times of stress and digestive upset such as vomiting or diarrhea. They contain live (viable) bacteria to help dogs maintain the right balance of beneficial bacteria in the gut. When given daily, this product promotes overall well-being in dogs of all ages. Each soft chew contains 1 billion CFU of micro-organisms including Bacillus coagulans, Enterococcus faecium and Lactobacillus acidophilus, in equal amounts. The 3.17 ounce pouch contains 60 chews, 1.5g in size.

Manufactured in the U.S.A., these products contain no corn, artificial colors or flavors. Sternlieb said, “We’re very excited to reveal this new line to a wide audience of retailers and distributors at the national shows this year. The reception among retailers has been very positive and dogs love the taste!”

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UNDER THE WEATHER® ANNOUNCES BREAKTHROUGH CHICKEN & RICE “BLAND DIET” PRODUCT FOR DOGS

South Burlington, VT, U.S.A., March 13, 2017 - Under the Weather® Founder and President, Kyla Sternlieb, announced today that Under the Weather® will unveil its new line of bland diet food for dogs at the upcoming national pet shows in 2017. Starting with the front runner Chicken & Rice product, this new line of freeze-dried bland diet food offers busy pet parents a convenient, healthy solution to cooking up a “bland diet” during times of digestive upset. The uniqueness of this product makes it one of the hottest pet products being shown this year.

When dogs experience vomiting or diarrhea, veterinarians commonly recommend feeding a “bland diet” until healthy digestion is restored. Traditionally, this meant the inconvenience of shopping for ingredients and cooking the food when the main focus of a dog owner was to get their dog home and make them comfortable.

under-the-weather-products-for-sick-pets.jpgUnder the Weather® freeze-dried bland diets eliminate the headaches by providing a quick and easy solution. No more cooking, just add boiling water! Under the Weather® bland diet products include Chicken & Rice, Chicken & Rice with Pumpkin, and Bison &     Oatmeal. Made from 100% human-grade meats raised in the U.S.A., these formulas contain no meat by-products, gluten, artificial flavors, dyes or chemicals. All ingredients are sourced and manufactured in the U.S.A.

The shelf-stable, freeze-dried ingredients allow dog owners to keep Under the Weather® bland diets on hand for the next time their dog experiences digestive upset brought on by surgery, stress, a bacterial infection or eating something that didn’t agree. Each 6 or 7 ounce package makes between two to four services, depending on the size of the dog.

Sternlieb said, “We’re very excited to reveal this new line to a wide audience of retailers and distributors at the national shows this year. The reception to the bland diets so far has been off the charts. Even the pickiest of dogs that have tried this product love the taste!”

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UNDER THE WEATHER® TO UNVEIL FAST-ACTING PROBIOTIC GEL FOR DOGS

South Burlington, VT, U.S.A., March 13, 2017 - Under the Weather® Founder and President, Kyla Sternlieb, announced today that Under the Weather® will reveal its new Ready Balance oral microbial supplement for dogs at the upcoming national pet shows in 2017. This fast-acting probiotic gel is designed to support normal digestive balance by helping to maintain normal appetite, digestion and gut health.

rb-tube.pngReady Balance is a stabilized source of beneficial bacteria, select vitamins and the prebiotic Inulin in a palatable gel base. It contains guaranteed levels of live (viable) probiotics, and the dial-a-dose tube delivers accurate feeding levels.

Suggested for use during times of stress and digestive upset. Ready Balance may be provided during travel, shows, breeding, birthing, lactation, kenneling, following antibiotic therapy and during times of digestive upset such as vomiting or diarrhea.

rb-display-box.pngReady Balance comes in 30g tubes in cases of 12. The case converts to a retail display which educates at the point of sale. Feeding directions are given in doses per 10 lbs of body weight, so it can be used for every size dog.

In addition to Ready Balance, Under the Weather® will be introducing new nutritional products in 2017. All products in this line are developed to attain optimal health. Manufactured in the U.S.A., these products contain no corn, wheat or artificial flavors.

Sternlieb said, “We’re very excited to reveal this new line to a wide audience of retailers and distributors at the national shows this year. The reception among retailers has been very positive and dogs love the taste!”

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