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Bland Diet Introduction

UNDER THE WEATHER® ANNOUNCES BREAKTHROUGH CHICKEN & RICE “BLAND DIET” PRODUCT FOR DOGS

South Burlington, VT, U.S.A., March 13, 2017 - Under the Weather® Founder and President, Kyla Sternlieb, announced today that Under the Weather® will unveil its new line of bland diet food for dogs at the upcoming national pet shows in 2017. Starting with the front runner Chicken & Rice product, this new line of freeze-dried bland diet food offers busy pet parents a convenient, healthy solution to cooking up a “bland diet” during times of digestive upset. The uniqueness of this product makes it one of the hottest pet products being shown this year.

2017-07-20-3bags-image-3300wide.pngWhen dogs experience vomiting or diarrhea, veterinarians commonly recommend feeding a “bland diet” until healthy digestion is restored. Traditionally, this meant the inconvenience of shopping for ingredients and cooking the food when the main focus of a dog owner was to get their dog home and make them comfortable.

Under the Weather® freeze-dried bland diets eliminate the headaches by providing a quick and easy solution. No more cooking, just add boiling water! Under the Weather® bland diet products include Chicken & Rice, Chicken & Rice with Pumpkin, and Bison &     Oatmeal. Made from 100% human-grade meats raised in the U.S.A., these formulas contain no meat by-products, gluten, artificial flavors, dyes or chemicals. All ingredients are sourced and manufactured in the U.S.A.

The shelf-stable, freeze-dried ingredients allow dog owners to keep Under the Weather® bland diets on hand for the next time their dog experiences digestive upset brought on by surgery, stress, a bacterial infection or eating something that didn’t agree. Each 6 or 7 ounce package makes between two to four services, depending on the size of the dog.

Sternlieb said, “We’re very excited to reveal this new line to a wide audience of retailers and distributors at the national shows this year. The reception to the bland diets so far has been off the charts. Even the pickiest of dogs that have tried this product love the taste!”

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